TRAILER - Stress-Free Mobile Streaming App

TRAILER is a mobile application designed to reduce stress and time wasted during content discovery on streaming platforms. Developed as part of my MA in HCI mobile design seminar, the app focuses on enhancing the social aspect of streaming while promoting personalization and decision-making efficiency. My role spanned UX research, wireframing, interaction design, and usability testing, culminating in a user-centered app that simplifies streaming experiences.

Streaming services often overwhelm users with an abundance of choices, leading to decision fatigue, frustration, and a lack of engaging content discovery. Current solutions lack a social and interactive element, which is highly valued by users seeking recommendations from friends and family.
TRAILER addresses this gap by offering a platform that combines personalization, social connectivity, and efficient content discovery, transforming how users interact with streaming services.

• Conducted open-ended surveys and user interviews with individuals who frequently use multiple streaming platforms.

• Performed diary studies to track user behaviors and emotional responses to streaming.

• Key findings included:

  • High engagement with streaming services but frequent frustration during content selection.

  • The importance of social recommendations in decision-making.

  • A desire for reduced decision fatigue and a streamlined experience.

• Created wireframes and interactive prototypes using Figma, iterating based on user feedback from:

  • Qualitative testing: Observing user interactions with tasks like following friends and reviewing trailers.

  • A/B testing: Comparing effectiveness of social recommendations versus traditional ratings (e.g., Rotten Tomatoes).

• Designed the app with features such as:

  • Social Connectivity: Users can share trailers, follow friends, and access personalized recommendations.

  • Interactive Tools: Includes trailer reviews and a customizable watchlist.

  • Streamlined Interface: Focused on ease of navigation and reducing cognitive load.

• Conducted quantitative testing using Maze to measure task efficiency and ease of navigation.

• Adjusted UI elements based on user feedback, enhancing privacy controls, social features, and visual hierarchy.

• Delivered a high-fidelity prototype of TRAILER, successfully addressing key user needs:

  • Improved efficiency in finding and selecting content, reducing decision fatigue.

  • Enhanced user engagement through social features, such as friend recommendations and reviews.

  • Created a positive, frustration-free streaming experience.

• Testing Results:

  • 66% of participants preferred social recommendations over ratings-based systems.

  • Users reported faster task completion times and greater satisfaction with app usability.

• Gained advanced skills in user research, interaction design, and mobile-first development.

• Developed expertise in testing methodologies, including A/B testing and usability analysis.

• Strengthened understanding of designing for personalization and social connectivity in mobile apps.