MediaSpot - LinkedIn Add-On

MediaSpot is a conceptual sub-product of LinkedIn designed to address the unique networking needs of the entertainment industry. Developed as part of a product design course, the project focused on creating a field-specific platform that empowers professionals in the entertainment sector to showcase their work, promote projects, and collaborate across disciplines. My role encompassed UX research, interaction design, and prototyping, with a strong emphasis on building a robust design system tailored for LinkedIn integration.

LinkedIn’s broad professional focus fails to meet the specific needs of entertainment professionals, such as portfolio management, creative showcasing, and specialized networking opportunities.
Existing solutions are fragmented and lack integration with industry standards, leaving professionals without a unified platform to promote their work or collaborate effectively. MediaSpot aimed to fill this gap by combining specialized tools with the familiarity and functionality of LinkedIn.

• Conducted user surveys with professionals across the entertainment sector, including early-career creatives, agents, and executives, to understand their needs and frustrations.

• Analyzed competitor platforms (e.g., Behance, IMDb) to identify features that resonate with users and gaps in functionality.

• Key findings included:

  • A demand for customizable portfolio features to highlight creative work.

  • The importance of field-specific feeds for networking and collaboration.

  • Interest in dynamic content like stories and event boards to boost engagement.

• Developed a design system to ensure consistency and scalability across the product, focusing on:

  • Modular components for profiles, portfolios, and feeds.

  • A cohesive visual style aligned with LinkedIn’s branding.

• Designed wireframes and high-fidelity prototypes using Figma, focusing on:

  • A streamlined user flow for uploading and showcasing portfolios.

  • Interactive features, including agent-finding tools and event discovery boards.

• Iterated designs based on user testing, improving navigation and content discoverability.

• Delivered a fully interactive prototype of MediaSpot that demonstrated the viability of a field-specific LinkedIn add-on for entertainment professionals.

• Anticipated Benefits:

  • Enhanced professional branding and visibility through integrated portfolio features.

  • Streamlined networking by connecting users with agents, collaborators, and local events.

  • Increased engagement through creative storytelling tools like video and image stories.

• Improved skills in design systems creation, ensuring scalability and consistency across a multi-faceted platform.

• Gained experience in UX research tailored to niche industries and field-specific design thinking.

• Developed an understanding of integrating new tools seamlessly into established platforms like LinkedIn.